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About US

Who Are We?

In today’s ever changing technology landscape it can be difficult to find easy and quick solutions for insurance Thats why we built it ourselves with over 20 years of experience. Trust us – we are the experts!

Meet SASid – Your Insurance Experts

Smart and Simple is powered by SASid Inc. and is administrated by InsuranceTPA.com. SASid is an acronym for “Smart and Simple insurance development” and is the backbone of what we do. We are a nationally licensed and recognized health insurance agency looking to be sincere and help people access and understand insurance. We don’t want you to be intimidated. Contact one of our product specialists below to answer your questions.

SASid, Inc. was co-founded by brothers Shannon Kennedy (President) and Shawn Kennedy (Vice President) in 1999. The Kennedy brothers were born into the insurance business. Their father Daniel Kennedy ran an insurance company which built and distributed insurance programs for local associations in the state of Wisconsin. Their father used to tell everyone that the first words out of Shannon and Shawn’s mouths were “deductible” and “copay”. They combined their lifelong knowledge of insurance with their passion for technology and innovation. The Kennedy brothers both received their insurance licenses right out of high school and started selling insurance during their college careers

Our Awesome Team

Thomas Mills

Thomas Mills

Pati Arrequin

Pati Arrequin

Robin Unger

Robin Unger

Jacob Carman

Jacob Carman

Laurie Timm

Laurie Timm

Ruark Allen

Ruark Allen

Kayla Schaapveld

Kayla Schaapveld

Steph Meiklejohn

Steph Meiklejohn

Nathan Miller

Nathan Miller

Kenzie Raymond

Kenzie Raymond

Our Values

Our success is attributed to the culture we create and our mindset at work.

Purpose

Our core purpose at work is to help people by being sincere and helpful to everyone. We believe that people will enjoy their job if you can help others and make a difference in their life, no matter how small an impact.

Progress

The key to happiness is Progress. Progress in relationships, health, skills, and work. When you are working towards a goal and you achieve it, you grow as a person and as a team.

Innovation

Innovation must come from everyone and everywhere. It is not just the leaders that innovate, but all empoyees coming together through a collaborative process and then use their job to create efficiencies and progress.

Our Accolades

Smart and Simple has made the Inc. 5000 list five times in the past decade for superior company growth. We are also proud to have been featured in The Wall Street Journal. Our success is due to our leaders, employees, and constant ability to innovate within the insurance industry.

Our Partners